Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Heated Rivalry: Sneakers Representing Legendary Sports Match-ups - SneakerNews.com
KFADvertising: Remember Dan and Dave?
Dave Johnson | Keynote Speaker | National Speakers Bureau
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Vintage Reebok Dan vs Dave | eBay
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
Worldly - 11 Things That Were Hugely Hyped But Then... | Facebook
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
The Trials of Dan and Dave - 99% Invisible
Supr Soakr — DAN AND DAVE
Dan vs. Dave: 20 Years Later
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Dan and Dave & The $30 Million Campaign
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Rich Sands on Twitter: "25 years since Reebok's "Dan or Dave" Olympic marketing campaign crashed and burned (June 27, 1992). I've still got the bumper sticker! https://t.co/sy5TDRPiGT" / Twitter
"If I Offended Anyone, That's Too Bad": How Michael Jordan Gave Reebok a Savage Reply for Their Antics Against Nike During 1992 Olympics - EssentiallySports
Where are they now: Dan and Dave - Sports Illustrated
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Darren Rovell on Twitter: "25 Years Ago Today: Dan O'Brien fails to qualify for Olympics, destroying Reebok's $25M "Dan vs. Dave" campaign https://t.co/fkefjrnfaN" / Twitter
